This is a tough one to answer! Lots of writers write for themselves, and publish content that appeals to them. The real question is, is your target market buying it? “Buying it” in the sense of perceiving the true value in it? That is, is the message getting across?
You need to know the right words to use, you need to construct titles that appeal to your market and compel them to visit your blog or website. There are some titles that trigger my interest in such a strong way that I HAVE to read it or I feel I’ve missed out on something important. Of course the content will confirm the value, but the title really needs to do it justice.
To be a winner in content writing you must know what your target market wants to hear.
photo credit: net_efekt
